7abet is operated by Excite Ultra Media Ltd and was launched in 2025. We hold a licence issued by the Anjouan Gaming Authority (licence number ALSI-202601040-FI2), which sets the regulatory framework within which we run the platform. That licence carries obligations — around fair play, financial conduct, and responsible operation — and we take those obligations seriously as the foundation of how we work, not as a box-ticking exercise.

Who we are accountable to

Our primary accountability is to the Anjouan Gaming Authority. As a licence holder, we are required to meet defined standards covering game integrity, player fund handling, and operational transparency. Beyond the regulator, we are accountable to you as a player. If something goes wrong — a disputed transaction, a technical fault, a withdrawal that takes longer than expected — we expect our support team to deal with it directly and honestly. We do not consider a closed ticket to be a resolved problem; we consider it resolved when you tell us it is.

We also hold ourselves to a straightforward standard when things go wrong more broadly: we communicate clearly, we do not deflect, and we act on the issue rather than the optics of it. That is not a policy statement — it is simply how we think a platform should behave.

How we handle your money

Player balances are kept separate from the operational funds of Excite Ultra Media Ltd. This means the money you deposit is not used to run the business. It is held distinctly so that your withdrawable balance remains yours regardless of what happens on our side of the operation. Withdrawals are processed within 0 to 48 hours, with a minimum withdrawal amount of £20. We support a range of withdrawal routes including VISA, Mastercard, Skrill, NETELLER, Bank Transfer, and several cryptocurrency options, so you are not locked into a single method.

On the deposit side, we accept multiple currencies — including British Pounds — and a broad set of payment methods, because limiting how you fund your account creates unnecessary friction. The minimum deposit is £20.

Safer gambling as a structural matter

We build safer gambling tools into the platform because we think they belong there by default, not because they are required. You should be able to set deposit limits, take a break, or close your account without having to navigate around the platform to do it. These controls exist for every registered player, and they work. If you are finding that gambling is causing you difficulty, we would rather you use those tools — or speak to an independent support organisation — than continue playing in a way that is not working for you. The platform is built for people who are in control of their play, and we want to keep it that way.

We are selective about the game providers and payment routes we list. The software studios on the platform — including Pragmatic Play, Evolution, NetEnt, Play'n GO, and others — supply certified RNG games that meet recognised standards for fairness. We do not list providers or payment methods simply to expand the catalogue; they need to meet a baseline of integrity and reliability before they appear on the site.

7abet is designed for players in the UK who want a straightforward, well-run platform. That is what we are trying to be.